Bij Keesje
A corporate identity that enhances the shopping experience
Bij Keesje is a women's fashion boutique located in Barendrecht, where personal attention, a warm welcome and contemporary fashion are key. The boutique is known for its accessible atmosphere, stylish collection and fair price range. From the need to visually express this unique shopping experience powerfully and consistently, a collaboration arose in which we worked towards a solid corporate identity.
The request from Bij Keesje: a clear and practical corporate identity manual that would allow the brand to come out visually stronger and more recognizable. The look needed to match the existing shopping experience, feel warm, fashionable and friendly, while also feeling professional and timeless.
Together with Bij Keesje we worked towards a visual identity in which atmosphere, simplicity and style reinforce each other. A refined color palette was chosen, in which gold, salmon and soft beige tones create a warm, inviting look with a touch of elegance. This palette fits seamlessly with the store's interior and collection.
Structure and flexibility
The corporate identity manual provides clear guidelines for such things as:
Logo and color use in different applications
Consistent typography for headings and plain text
Layout principles that ensure calmness and readability
Photography and mood image advice that match the shopping experience
The handbook is built with practical examples so Bij Keesje can independently and confidently implement its communications, from social posts to print and in-store materials.
A visual basis for growth
The collaboration with Bij Keesje was personal and smooth. By tuning in regularly throughout the process, an end result emerged that is fully in line with the store, its target audience and its growth ambitions. The visual style now supports the brand story and reinforces recognizability, both physically in the store and online.
With this, At Keesje has a solid foundation on which the brand can stand out visually and continue to build a consistent brand experience.
