About Sidney

"Collaboration is at the heart of every project. For me, design is not a final product, but a way to tell stories, create recognition, and build lasting connections."

S Creations was founded by Sidney Ann Bake, a strategic designer with a passion for bold brands. Based in Oldenzaal, Sidney collaborates with organizations to develop brand identities that convey direction and character, working with both local businesses and international organizations in countries such as Qatar and Canada.

With more than ten years of experience, strategy, creativity and behavioral psychology are combined to create powerful visual identities. The foundation lies in graphic design, but the expertise extends further: from brand strategy to UI design, and from visual storytelling to front-end development.

From idea to identity

Collaboration is central to every project. Design is not just an end product, but a means to tell stories, create recognition and build lasting connections. By closely aligning with the core values, vision and target audience of a brand, a design emerges that is both aesthetically strong and substantively correct.

What sets S Creations apart is its human-centered approach. By combining insights from behavior and marketing with visual craftsmanship, identities are created that touch and stick. Each expression is thoughtful, tailored to context and built for impact.

This approach results in enduring brand identities that consistently communicate their story, both online and offline.

A smiling woman with brown hair and a white dress, standing in a modern office space with lots of light.

Creativity meets targeted design.

Together with Asuka GmbH, we worked on a renewed brand identity that combines strategy, structure and emotion.

The result is a visual system that gives direction, inspires confidence and radiates digital energy.

An identity built on meaning.

Illuminated stairwell with digital advertising column with text in German.