Cocomama

Cocomama is a brand focused on producing delicious baking mixes. The task was to create a visual identity that reflects the vibrant, flavourful world of Cocomama. The challenge was to develop a consistent brand identity that captures the energy and joy of baking, while maintaining a recognizable and cohesive look.

Using vibrant colours, playful typography and appealing illustrations, a visual brand image was created that instantly captures consumer attention. The design reflects the playful, flavourful essence of the brand while emphasising the quality of its products.

The visual identity was applied consistently across all brand expressions, from the packaging of the baking mixes to promotional materials and online visuals. The result is a brand experience that directly conveys Cocomama’s vibrancy and sense of fun.