Mosi Mosi
Mosi Mosi focuses on developing educational apps and toys for children. The aim was to create a visual identity that highlights the playfulness and educational value of the brand. The challenge was to develop a design that appeals to children while feeling familiar and trustworthy to parents.
By using bright colours, friendly typography and playful illustrations, a style was developed that immediately appeals to young audiences while also instilling confidence in parents. The design is cheerful but has a clear focus on learning and development.
This visual identity was consistently applied across all brand communications, from app interfaces to promotional materials and digital content. The result is a brand experience that resonates with both children and parents, and perfectly reflects the playful and educational nature of Mosi Mosi.
