Unicos
Unicos is a high-end brand specializing in outdoor kitchens of exceptional quality, where design, sustainability and experience come together. Since 2024, an intensive collaboration has developed working toward a consistent brand identity, visible in both visual communication and functional expressions. What started with a concrete design request has grown into a long-term partnership in which brand story and aesthetics reinforce each other.
Visual announcement: the showroom sign
Leading up to the opening of the new showroom, a sign was placed on location that arouses curiosity without giving too much away. The brief: to combine a luxurious, understated look with clear communication.
A minimalist design was chosen in which typography, color use and imagery combine to create tranquility and appeal. The subtle gradient overlay alludes to the idea of 'something still in development,' reinforced by the teaser-like message:
'Something special is coming...'
The imagery used fits seamlessly with the style and materials of the Unicos outdoor kitchens. Thus, the sign contributes directly to the brand experience and reinforces recognizability.
