Unicos
Unicos is a high-end brand specializing in outdoor kitchens of exceptional quality, where design, sustainability and experience come together. Since 2024, an intensive collaboration has developed working toward a consistent brand identity, visible in both visual communication and functional expressions. What started with a concrete design request has grown into a long-term partnership in which brand story and aesthetics reinforce each other.
Visual announcement: the showroom sign
Leading up to the opening of the new showroom, a sign was placed on location that arouses curiosity without giving too much away. The brief: to combine a luxurious, understated look with clear communication.
A minimalist design was chosen in which typography, color use and imagery combine to create tranquility and appeal. The subtle gradient overlay alludes to the idea of 'something still in development,' reinforced by the teaser-like message:
'Something special is coming...'
The imagery used fits seamlessly with the style and materials of the Unicos outdoor kitchens. Thus, the sign contributes directly to the brand experience and reinforces recognizability.
Documents and contracts in style
The need was also expressed internally to align key documents with the brand identity.
The design radiates calm, luxury and clarity. By working with a fixed typographic hierarchy, generous margins and precise alignment, the result is a document that looks professional and is pleasant to read. Elements such as page numbering, signature fields and headers are deliberately positioned to combine ease of use with visual refinement.
A growing collaboration.
What makes this project special is the way it continues to grow. What started as a single visual assignment has evolved into a structural collaboration where I am regularly involved in a wide range of design questions.
We are currently working on an extensive new project that is expected to continue throughout the coming year. Two additional phases will follow from this.
Together we are building a brand that not only radiates quality but carries it through to the smallest detail.
The designs perfectly align with our vision and are each executed with professionalism and attention to detail. I am confident this will remain a great collaboration.
Tjerk Mulder
Owner of Unicos B.V.
