Vera

Vera is a brand that offers nutritional supplements to support the immune system, bones, skin and joints. The challenge was to create a visual identity that highlights the brand’s natural and reliable qualities.

The goal was to develop a design that radiates calm and trust, in line with the health and wellness Vera stands for. Using a palette of soft pastel colours, complemented by a deep blue tone referencing elderberries, a style was created that is both calming and professional. Minimalist typography and subtle leaf motifs reinforce the natural origins of the products.

This visual identity was consistently applied across all brand communications, from product packaging to promotional materials and digital content. The result is a cohesive brand experience that highlights both reliability and care for customers' health.

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