UX vs. UI: what's really the difference?
UX and UI: two terms that are often used interchangeably, but actually mean something different. In this article, you will discover what both terms mean, how they work together and why they are indispensable for an effective website or app.
What does UX (User Experience) mean?
UX stands for User Experience, or user experience. It's about how someone experiences a product or service: is it easy to use? Does the visitor find what they are looking for quickly? Is the process built logically? A good UX design prevents frustration and increases ease of use as well as conversion.
For example: designing a contact form that feels intuitive, with clear steps and error messages, is UX in action.
What does UI (user interface) mean?
UI stands for User Interface and refers to the visual aspect of a digital product: buttons, colors, typography, icons and layout. It is what the user actually sees and clicks on. Good UI design ensures consistency, familiarity and an attractive look.
Consider a cleanly designed homepage with clear buttons and a clear menu structure. After all, the eye wants something, too.
What is the difference between UX and UI?
Although UX and UI work closely together, each has its own role. A common metaphor:
UX is the route you take to your destination. UI is the vehicle you are traveling in.
UX (User Experience)UI (User Interface)Logic and structureColor and styleNavigation flowButtons and iconsEase of useFonts and spacingResearch and testingVisual design
Together, they are the key to a compelling and enjoyable digital experience.
Why are both UX and UI important for your brand or website?
Users expect intuitive and beautiful digital experiences. Poor UX leads to dropouts. Poor UI leads to unprofessional impressions. Both cost you conversion.
A clear structure (UX) combined with a consistent visual style (UI) exudes confidence. Whether it's a web shop, service website or online course platform, the right balance between UX and UI makes the difference between visit and action.
UX/UI in practice: here's how S Creations goes about it
In collaboration with clients, we work toward designs that make sense both functionally and visually. In the design process at S Creations, we start with an understanding of the target audience, goals and content. Based on that, we create a structure (UX), followed by an appropriate design (UI) that matches the brand identity.
It is not just thought of as 'beautiful,' but mainly from the user's point of view. Because only then is a design created that works.
Ready to improve your brand experience?
Do you also want a digital experience that works and appeals? At S Creations we look together at what your brand needs. Whether you start from scratch or want to develop further: with a strong combination of UX and UI, your online appearance will not only be beautiful, but above all effective.
Schedule a no-obligation meeting and find out what's possible.
Frequently asked questions about UI and UX (FAQ)
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UX is all about the user experience of a product or service, while UI focuses on the visual and interactive elements. UX is the foundation of the experience, UI the look and feel.
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A UX designer examines user needs and translates them into logical structures, flows and interactions. The goal is user-friendly and intuitive design.
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A UI designer takes care of button design, typography, colors and layout. Everything the user visually sees and touches is designed by the UI designer.
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Both disciplines are essential and work together. UX without UI remains abstract, UI without UX is often illogical. For a good experience, they are inseparable.
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Yes, a good UX increases the likelihood of conversion. Users who find their way effortlessly are more likely to take action.
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Poor navigation, inconsistent color use or unreadable buttons are all signs of bad UI, often leading to user frustration.
