Branding and website design for the Alive Coaching practice
We worked with Nienke of Alive Coaching to create a brand identity and website that looks both approachable and professional.
Alive Coaching focuses on sustainable growth, psychological safety and ownership in healthcare, education and creative industries. That vision demands a visual appearance that is warm, reflective and quirky.
From the ground up, we designed a distinctive corporate identity with soft, inviting colors, a sophisticated font and subtle accents. In consultation with the client, we chose a style that feels simultaneously familiar and outspoken, exactly fitting Alive Coaching's identity.
Then the website was built in Squarespace with:
A user-friendly booking module that encourages immediate action.
SEO-optimized texts, carefully arranged with clear H1s, meta descriptions and relevant keywords.
A clear navigation, tailored to both HR professionals and team leaders, focused on calm, confidence and conversion.
The result: a brand identity and website that feel like a breathing space, professional, recognizable and inviting. Exactly like Alive Coaching itself.
Frequently asked questions about branding and a website for a coaching business (FAQ)
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A strong start as a coach begins with a clear positioning, professional appearance and consistent visual identity. Think a recognizable logo, appropriate colors and a website that exudes confidence.
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Branding builds recognition and trust. For coaches, this is essential because you work from a foundation of personal connection. A thoughtful visual identity increases your credibility and helps your audience feel more connected more quickly.
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An effective brand identity reflects both the coach’s core values and the needs of the target audience. For Alive Coaching, warm colors, soft typography and subtle details were chosen to express calm and professionalism.
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The investment depends on your needs and level of customization. In the case of Alive Coaching, we worked in consultation to create a unique visual identity and online presentation tailored to the practice's target audience and vision.
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Branding acts as a visual business card. By using color, tone of voice and design strategies that suit you, you attract the right clients. The look inspires trust and makes your practice feel recognizable and professional.
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Sure. In a growing market it is important to be both visible and authentic. A unique corporate identity helps you occupy a recognizable place within your field and contributes to long-term customer relationships.
Want to know more about branding for your practice?