Bij Keesje
Bij Keesje is a women’s fashion boutique in Barendrecht (Netherlands), known for its personal attention, warm welcome and contemporary fashion. The boutique stands out for its accessible atmosphere, stylish collection and fair pricing. From the desire to translate this unique shopping experience into a powerful and consistent visual style, a collaboration emerged where we worked together towards a solid brand identity.
A visual identity that enhances the in-store experience
Bij Keesje requested a clear and practical brand identity manual to strengthen the brand's visual presence and recognizability. The look had to align with the existing shopping experience: warm, fashionable, friendly, yet also professional and timeless.
In collaboration with Bij Keesje, we developed a visual identity where atmosphere, simplicity and style complement each other. A refined color palette was selected, featuring gold, salmon and soft beige tones that create a warm, inviting look with a touch of elegance. This palette seamlessly connects to the store’s interior and collection.
Structure and flexibility
The brand identity manual offers clear guidelines for aspects such as:
Logo and color usage across various applications
Consistent typography for headings and plain text.
Layout principles that provide clarity and enhance readability
Photography and mood imagery advice aligned with the shopping experience
The handbook is built with practical examples so Bij Keesje can independently and confidently implement its communications, from social posts to print and in-store materials.
A visual foundation for growth
The collaboration with Bij Keesje was personal and smooth. By tuning in regularly throughout the process, an end result emerged that fully aligns with the store, its target audience and growth ambitions. The visual style now supports the brand story and strengthens recognizability, both in-store and online.
With this, At Keesje has a solid foundation on which the brand can stand out visually and continue to build a consistent brand experience.
