Linizio
Linizio represents the harmony between architecture, craftsmanship and outdoor living. As a new sister brand of Unicos, it was developed to bring a sophisticated, design-oriented approach to the segment of luxury canopies and outdoor structures. Together with founder Tjerk Mulder (also owner of Unicos), I built the brand completely from scratch: from positioning and visual identity to tone of voice, style direction and the first brochure.
The basis of the identity revolves around balance and contrast: clean architectural forms combined with natural tones, tactile materials and serene compositions. The visual language connects precision with feeling, with every detail carefully crafted. From typography to white space, everything reflects the core brand philosophy: perfection is in the details you don't immediately see.
The brochure is the heart of this new identity. Spread over twenty pages, it takes the reader into the process, experience and quality behind Linizio. Architectural layouts are combined with sophisticated photography and clear storytelling, making technical perfection tangible in emotion and experience. Together, the identity and brochure form a brand that stands for architectural precision, timeless elegance and effortless luxury in outdoor living.
All about documents, visual identity and brand books
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A strong brand identity starts with a clear positioning and feel. From there, style, tone of voice and visual direction are built to form one recognizable and distinctive whole. Linizio was developed in this way as a new luxury brand within the exterior design industry.
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Linizio targets the upper end of the market with custom canopies that bring together design, technology and experience. The branding reinforces that sense of exclusivity and trust.
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The brochure was designed as an experience. By strategically bringing photography, layout and text together, the reader feels Linizio's brand values without explicitly mentioning them. Thus, design becomes an extension of strategy.
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S Creations helps brands bring strategy, design and experience together. The approach is personal, focused on emotion and brand consistency so that the result not only looks beautiful but also sells and inspires trust.
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A high-quality brochure reinforces brand perception, increases trust and ensures recognition. For Linizio, making the brand tangible to customers and partners was a crucial step.
Creating a digital experience together?