Asuka GmbH
Asuka GmbH is a German digital marketing agency that helps brands grow with strategy, data and creativity. Their existing identity from 2023 did not provide sufficient direction for the agency's next phase. Together, we developed an updated brand identity that focuses on clarity, structure and emotion.
The new visual style connects strategy and design into one recognizable whole. The geometric logo reflects confidence and precision, while space and balance provide calm and direction. Electric Blue and Violet Edge bring digital energy and sophistication, supported by the typography Clash Display and Inter, modern, clear and confident.
The brand book goes beyond guidelines alone. It translates the design philosophy behind the brand: rhythm in typography builds trust, color drives perception and consistency builds brand value. This creates an identity that not only looks professional, but is palpable in every contact moment.
The result is a brand that communicates clearly, provides direction and makes a lasting impression
All about rebranding, visual identity and brand books
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A rebranding for a digital agency is all about redefining brand strategy, visual identity and communications. The goal is to better align with the agency's current market, target audience and growth vision.
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A strong visual identity creates recognition, trust and consistency. Strategically applying colors, typography and composition creates a brand experience that sticks with the target audience.
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The process begins with brand research and positioning. This is followed by creative translation into logo, colors, typography and tone of voice. Finally, all guidelines are brought together in a brand book for consistent use.
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The B2B market is all about trust and expertise. Strong branding helps marketing agencies stand out, communicate their value and attract clients who fit their vision and approach.
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A well-constructed brand book ensures consistency across all communications. It gives teams, designers and marketers clear guidelines, keeping the brand experience recognizable and professional on every channel.
Creating a digital experience together?