KENBALI
KENBALI is a high-end, adults-only boutique hotel currently under construction. Located on the coast of Diani, this will be a place where exclusivity, tranquility, and personal attention come together in an architectural masterpiece.
Since construction began, an intensive collaboration has developed to create a brand identity that grows alongside the hotel's realization. What began as the owners' vision has been translated into a strategic brand foundation that makes the luxury experience tangible even before the first guests arrive. From the logo to the visual direction, everything has been designed to convey a sense of timeless elegance and Kenyan pride.
The process began with capturing the essence of KENBALI: the combination of natural materials, the serene surroundings, and an unparalleled level of service. A visual identity was chosen that focuses on tranquility and refinement. The iconic logo subtly incorporates the Kenyan flag, a powerful detail that connects the local roots with an international, high-end look and feel.
The color palette, with deep, earthy brown tones, sandy nuances, and a soft sage green, is directly aligned with the materials used and the natural elements of the hotel under construction. The design seeks to strike the perfect balance between modern minimalism and organic warmth. Every visual element ensures that the brand promise is already tangible in the market.
KENBALI is currently in the implementation phase and needed an identity that inspires confidence and attracts the right target group. Through the strategic integration of symbolism and high-quality use of color, a brand has been created that stands for origin and quality, ready for the future.
The chosen imagery and color scheme seamlessly complement the materials currently coming together at the construction site in Diani. The subtle incorporation of the flag into the icon creates a unique brand identity that reflects the soul of KENBALI.
Frequently asked questions about Branding & Brand Identitybooks
-
A strong visual identity, such as that developed for KENBALI, translates the physical luxury and unique location into a recognizable brand. Through consistent use of typography, color, and symbolism, the promise of exclusivity is palpable even before a guest visits the hotel.
-
By starting with the brand strategy during construction, as was done with KENBALI in Kenya, you create market value and recognition in a timely manner. This enables you to attract the right target group and build trust with future guests and partners, even before the doors open.
-
In projects such as KENBALI, local pride is subtly woven into a minimalist design. For example, by incorporating the Kenyan flag into the icon in an abstract way, a brand is created that feels authentic to the location but has the look and feel of an international luxury label.
-
Color influences customer perception. For KENBALI, a palette of deep brown tones, sandy shades, and sage green was chosen, which directly references the natural materials and surroundings of the hotel. This creates a harmonious connection between the branding and the final architecture.
Creating a digital experience together?