A good design process is not just about creation, but also about alignment, insight, and strategy. Content shapes the form, and a successful result always starts with asking the right questions.
From idea to visual result
A powerful design starts with a solid foundation. At S Creations, the content is the guiding principle for the visual result. By thinking strategically together with the client and asking targeted questions, a design is created that is both visually strong and functional.
During the process, we work in clear phases, with cooperation and alignment as the key focus. Everything is aimed at achieving a professional, user-friendly result that perfectly fits the organization’s identity.
1. Introduction and exploration
Each process begins with an in-depth conversation. In it, we discuss not only what is needed, but more importantly why. What is the purpose behind the design? What atmosphere should it convey? What is the context in which it will be used? Together we look at what resources are needed and what elements are already present, such as a logo, typography, or use of color. This phase is essential to give direction to the creative process. On this basis, a concrete proposal follows.
2. Concept development
As soon as the briefing is clear, the first visual translation starts. This is not a random design, but a careful search for a style and approach that matches both the input and the underlying strategy. The proposals that are delivered serve as a starting point, built with attention to detail, coherence, and applicability. Each concept tells a different story and helps to clarify what does and does not work.
3. Feedback and refinement
After the first presentation, it is time to reflect together. What stands out, what could be improved, and which elements could possibly be combined? In this phase, we actively think along and make adjustments. The goal is always to achieve a final result that is both visually convincing and substantively accurate.
4. Completion
Once approved, files are delivered in all required formats. From print-ready PDFs to optimized web files and editable templates for internal use. All files are neatly organized and delivered ready to use, including any manuals or explanations where needed.
5. Long-term support
Even after project completion, there remains room for further development. Think of setting up additional communication tools, social media formats or an extension of the corporate identity. This way, the brand continues to grow in a recognisable and consistent line.
Creativity meets purposeful design
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![White sign with black letters stating ‘Unicos’, part of a modern office environment.]()
Unicos
For Unicos, specialist in luxury outdoor kitchens, a refined brand identity was developed that brings together design, sustainability, and experience. From a minimalist showroom sign to stylish contract templates, every detail contributes to a consistent and high-quality brand experience.
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![Several packaged coffee bags and a white coffee bag with the Copper Café logo on a table.]()
Copper Cafe
Copper Café is a cozy coffee shop with multiple locations, known for its warm, inviting atmosphere and passion for craft coffee. The challenge was to create a visual identity that reflects this unique experience while attracting customers who value quality and a welcoming, cozy ambiance.
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![Silhouette of a person walking through a room with a wall full of pink illuminated rectangles and a logo reading “FEAT” with the words “Crafting, Entertainment, Connections” in the background.]()
Feat
A powerful visual identity was created for Feat, active in the entertainment industry, combining strategy and creativity. Dynamic graphics and thoughtful branding establish an emotional connection with the audience, ensuring the brand stands out and resonates.
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![A laptop on a beige couch with a screen showing text and an image of a car dashboard.]()
Auto Bleeker Oldenzaal
Auto Bleeker, an established name in mobility, has developed a modern and reliable brand image that is consistently reflected in both online and offline communications. From website to promotional materials, everything exudes confidence and accessibility.
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![A person holding a smartphone with an online shopping page showing bicycle categories, including Tubeless, Titanium, Fashion and Modern, in a living room.]()
Rilxer
Rilxer, an innovative company focused on sustainable solutions, has developed a clean and modern corporate identity that reflects their core values of innovation, sustainability, and reliability. This visual identity strengthens their position in a competitive market.
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![Various mockup designs and digital presentations in a clear layout.]()
See all projects
Discover how S Creations has collaborated with a variety of clients to develop unique and thoughtful visual identities. From branding to web design, each project tells its own story.
Services
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A strong logo forms the foundation for a recognisable brand. Together with the client, we explore which core values and emotions the logo should convey. Based on these insights, a flexible and thoughtful design is created that works across all formats, from business cards to social media.
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A consistent corporate identity strengthens an organization's professional appearance. In consultation, a colour palette, typography and visual elements are selected to form a coherent whole aligned with the organisation’s identity and target audience.
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To ensure consistency in visual communication, a clear brand guide is created. This includes guidelines for the use of logos, colours, fonts and visual language, ensuring all expressions remain uniform and professional both internally and externally.
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Effective communication tools such as brochures, flyers and posters are designed with attention to purpose, context and target audience. Each design focuses on delivering the right message and strengthening the organization's visual identity.
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For important presentations, a visually appealing and well-structured layout is provided to support the story and strengthen the message.
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Even the smaller elements contribute to a professional appearance. Email signatures and business cards are designed in line with the brand identity, ensuring each communication contributes to a consistent brand experience.
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An effective website combines aesthetics with functionality. In collaboration with the client, a structure and style are developed that put the user first, resulting in a responsive and user-friendly website.
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Designs are translated into pixel-perfect, responsive front-ends that perform reliably across all devices, with special attention to accessibility and performance.
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Reusable templates ensure consistency in style and save time in content creation. They offer flexibility in content and format, tailored to the organization's visual identity.
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Clear and intuitive interfaces are designed for digital platforms and applications. Clear navigation and thoughtful interactions ensure an optimal user experience.
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Social media content is developed that is instantly recognizable and fully aligned with the brand identity, with the aim of attracting and retaining the target audience's attention.
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Visual assets for specific campaigns are designed to align with the purpose and platform, such as banners and advertisements, to effectively convey the message.
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User-friendly templates for documents like quotations and reports ensure consistency and professionalism in both internal and external communication.
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Important documents are designed with a clear structure and typography, making information easy to process and reinforcing the visual identity.
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Social media offers valuable opportunities for visibility and interaction with the target audience. In close collaboration with the client, a tailored strategy is developed that aligns with the organization’s goals.
Strategy and planning: Clear goals are defined, the target audience is identified, and a concrete content plan is carefully developed.
Consistent branding: A consistent visual style and recognizable templates are developed to align with the brand identity.
Creation and execution: Content is created, carefully scheduled and monitored, with continuous attention to quality and progress.
We worked with Sidney on the visual branding for Feat., and the result exceeded our expectations. She contributes strategically at both brand and behavioral levels, applying design with clear intent.
We now have a brand identity that not only looks strong but truly resonates with the way our target audience thinks and makes decisions. The logo, typography, and visual elements all feel cohesive and well considered.
She communicates with clarity, carefully manages the process with professionalism, and takes full responsibility for both quality and consistency. It’s clear she knows what she’s doing and never settles for anything less than the best.
We often receive compliments on our visual identity, which is largely thanks to her work.
Julián Herrera
Creative Director, Feat.
